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An expert beauty, Shu Uemura has unlocked the secret to incredible and translucent skin with new “+0 sec efficient whitening”, a groundbreaking whitening program that incorporates the latest innovation in skin science to target the causes of dull, uneven skin. Day after day skin becomes more translucent and bright without the need for any additional skin steps and saving you time.

If the results are the same, then the simpler ther better. Too many steps are not only meaningless but can burden the skin.” Shu Uemura

Whitefficient 2012 brings together two signature products – Shu Uemura’s Cleansing Oil and UV Under Base Mousse – to create “+0 sec efficient whitening” a whitening program that achieves results effortlessly, with no extra steps.

Find out more right after the jump.

Simply replace your regular cleanser and makeup base with whitefficient without the fuss of an extra whitening serum or essence for the effective results.

Shu Uemura Laboratoires were able to successfully incorporate precious Vitamin CG into mousse for the first time. Vitamin CG is a combination of well-known active Vitamin C and Glucose that stabilizes the functions of Vitamin C. On its own, Vitamin C is easily damaged through oxygen/heat exposure so needs the Glucose for support. This serves as a powerful whitening active.

The combination of this precious Vitamin C and Mito-White Agent (Algae White + Prune Extract), achieves strong whitening efficacy confirmed as comparable to Shu Uemura whitefficient intense essence. Dark spots becomes less visible, white the entire complexion grows brighter, day after day.